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New Autumn 2025 Collection

About us

Plümo is an online concept store, founded in London in 1998. Proudly independent and family run, we are based in Hackney Downs and offer joyful and eclectic curations of clothing brilliantly collaged from all corners of the globe.

‘Plümo Studio’ is our own label that is designed by us and made in small numbers in our workshops in North London. Our own production runs are limited and considered, true slow fashion, to achieve the highest quality and attention to detail of every single garment we make. We only make what we need to avoid waste. We love working with artisans and makers that enrich our practice. Amongst them are textile mills from the north of England, knitwear companies from the Scottish borders, button makers from the Cotswolds and Indian workshops that still use traditional block printing techniques to create truly unique fabrics. 

Our working relationships are established and long-lasting, based on respect, loyalty and true craft, which is reflected in the often decade long relationships with designers, workshop owners and their families. Each collection is authentic, spans traditional values and modern practices, embracing craft and the unexpected.

Consciously Crafted - Locally made in London -  Designed with longevity in mind.

Curated and Creative

Our fashion is unique & distinctly different. Our styling - that we present to you across our newsletters & social channels - will inspire you to wear our garments more, but differently.

Sustainable Fashion

Our intention is to present pieces that can be worn for a very long time, season after season. This reflects in our choice of fabrics, production processes, packaging, and more.

Local Craft

We work with British designers, European artisans & makers across the world. Our curation manifests our unique point of view on modern and creative womenswear.

Responsibly Crafted

Always ahead of the curve, we are curating and - through Plümo Studio - designing pieces that are both directional and, yet, completely wearable.

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